basically -- and even, you know, bill o'reilly who i never like to quote basically said the white establishment is now the minority. they have to self-correct. they can't just say we're not your father's oldsmobile anymore. they have to be a new invention. they will never win again if their tenor, if their gestalt, does not change. their relevancy has moved away from them. literally, they need brand reinvention. the republican party as we know it, if they will ever win another election, has to be completely reinvented at this point. >> and you talked about steve shsubms schmi schmidt, this is about demographics. george h.w. bush in 1988, an election we all remember very well, got 62% of the white vote. he got over 400 electoral votes. last night, mitt romney got 62% of the white vote. he got half the electoral votes. >> chuck todd said an interesting thing backstage also. georgia, texas, arizona moving away. you know, what this country is going to look like in the year 2050, this is a new country. and basically, they're being held captive by the tea party. they're being held captive because you